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Inside This Issue:

This year has brought many new and exciting things to Commercial Software, Inc.  We have a new staff which is dedicated to providing the best possible service to our customers.  Our diverse professional background allows us to work together to meet the needs of our customers in the most efficient and effective way possible. IRA2000 is being reinvented and has been renamed IRA Suite. We have significantly improved our services and will be working towards supporting the Apple community and users that prefer to use non-Microsoft Internet browsers.

 

2010 in Review
This year has been a busy year for us at Commercial Software. We have made several big enhancements to IRA over the last year. The most notable enhancement is the change to the Property Photo Manager. IRA now allows you to upload multiple photos at once and the speed in which photos are uploaded has improved dramatically. Aside from those two most-important improvements, the program was also designed to allow you to do various photo editing tasks. Cross-browser compatability was also taken into consideration, allowing the Photo Manager to be used with a wide range of Internet Browsers.

In regards to browser-compatability, we have also made significant progress in making IRA usable on other browsers aside from Microsoft Internet Explorer. We have been able to update a large portion of our programs thus far. One of our top priorities in 2011 will be to continue this very important transition for IRA.

Facebook

2010 has also brought about an increase in the social media revolution.  When social media came calling, Commercial Software was ready to jump on board.  We have created a Facebook profile as well as business pages for IRA Suite and Midland Online.  The IRA Suite page posts tips and tricks for using IRA Suite.  The page also has discussion boards so that you can share your IRA experience with other members as well as a tech support page.  On the tech support page members can post their questions and share answers.  Our staff will also respond to technical support questions on the discussion board.  Users can also share their knowledge and ideas.  We are always open to suggestions about how we can improve your IRA Suite experience.  Use our Facebook page as another avenue to share those suggestions with us.  Visit us at www.facebook.com/IRA.SuitePage. 

In addition to communicating through our Facebook page we are also using our Facebook knowledge and skills to help our customers.  We are now offering Facebook marketing to customers.  We can create and maintain a Facebook page for your business.  Nowadays social media networking and marketing are essential to businesses who want to get their name out there.  Ask us how we can help market your business with Facebook.  We understand you are busy so we can save you the time of managing it yourself so you can get back to other important tasks.

Google AdWords

Another important tool in the internet marketing world is Google AdWords.  Help your potential customers find your business by playing ads which target users with relevant keywords.  AdWords can be a lot to learn about but we are on top of it and want to apply our knowledge to help you.  Ask us about our Facebook and AdWords marketing package.

Coming in 2011

Expected within the first quarter of 2011 is the IRA Suite Enhanced Property Search!  The new search will include a Google Map where you can draw the boundaries of where you are searching, in addition to the current method of searching by the property's locality.  The ability to save custom searches is currently available, but the level of customization will increase significantly.  Here at IRA Suite, we strive to make the use of our software, as user-friendly and efficient as possible.  All searching will be done in real-time, and there will be virtually no waiting for the results to return!  We think you'll find the new Property Search, easier to use, more robust, and faster than ever!

Our team at IRA Suite knows that the most important aspect of our software is measurable results. In this upcoming year, we will be dedicated to finding more ways to drive leads to our customers through marketing of our own public search sites, and also by improving the look and usability of our public home search sites. From within IRA Suite, we will develop better methods of tracking information for property view and emails.

 

We look forward to working with you in 2011.  Happy holidays from the CSI Team!